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 Download Press Release |
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29 Jun 2007, SingaporeFood Empire's Proprietary Brand, Kracks, Spiced Up The First
Kracks-Europa Plus Beach Party At Sochi, RussiaSGX-listed Food Empire Holdings Limited (the Group) announced its proprietary brand of snack food, Kracks, being the official partner of the first Europa Plus Beach Party held in Sochi on 16th June 2007. The Kracks - Euro Plus Beach Party at Sochi kick starts a line-up of activities in Russia this summer.
The first Kracks Europa Plus Beach Party was held at Sochi on 16th June 2007. Situated in Krasnodar Krai near the southern Russian border, Sochi is a resort city located among the snow-capped peaks of the Caucasus Mountains overlooking the shores of the Black Sea. Sochi with its sandy and pebbly beaches, subtropical vegetation, numerous parks, monuments, and extravagant Stalinist architecture, attracts many vacation-goers. This popular resort city is also a contender for 2014 Winter Olympics.
The open air summer musical party at Sochi which was held on 16th June 2007 attracted about 4,000-5,000 guests including those of Europa Plus listeners and
wide mass media range. During this musical party, Kracks conducted its below-the-line promotional activities on the Beach Riviera and holiday makers had the opportunity to participate in these fun activities and were treated to our proprietary brand of snack food under Kracks.
Kracks' premiums were also given out to participants during the event. The highlights of these Kracks-Europa Plus parties comprise of performances put up by popular Russian and foreign singers such as Banderos, Tokio, Korni , Maxim , UMA2RMAN, Chi-Li and other global Europa Plus deejays.
The summer musical party at Sochi kickstarts a string of summer promotional activities in Russia. Look out for our iconic Kracks mascot - Mr Potato Man with sunshades, or catch your renowned Europa Plus deejays at the following locations:
23 June - Nizhny Novgorod
7 July - Moscow
8 July - St Petersburg
4 July - Moscow
21 July - Moscow
28 July - Moscow
25 August - Moscow
31 August - Samara
Bask in the fun of this kick-off with a whole string of Kracks-Sochi beach parties this summer!
For more information on Kracks, please proceed to www.kracks.biz
Contact
Food Empire Holdings Limited
Tel No: +65 6744 8911
Fax No: +65 6744 2116
info@foodempire.com
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