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Kracks, the preferred consumer choice! Kracks chips was the acknowledged winner against other chip brands in Reality TV Program - Probation Purchase in Moscow!As shown on different TV channels in Russia, this series which focuses getting consumers' feedback on their favourite brands and products through blind tasting. The program aims to check on the quality of particular categories of products by means of independent expertise and conducting blind trials among consumers.
"Probation Purchase" Reality TV program, which airs on the 1st Federal Channel, is considered as the most
popular and reliable.
On the 5 March 2008, the program featured different potato chips being sampled by consumers in the supermarkets. There were 5 brands, which participated in competition:
1. Lay's
2. Pringles
3. Estrella
4. Kracks
5. Chipsony Max
The first stage consisted in blind tasting among consumers. Below are some findings on Kracks chips:
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After the first round, Kracks was amongst the top three of the preferred choice for consumers:
- Pringles
- Kracks
- Estrella
During the second and third stages physical-chemical and microbiologic inspections in independent laboratories have been conducted in order to check content of genetically modified and harmful for health substances. Also organoleptic expertise has been carried out. There were found that all samples have crispness, good appearance and do not have foreign smells and flavors. Pringles and Estrella were found to contain more food additives than Kracks. Also it was found that Kracks contain significantly lower fat contents than Pringles and Estrella chips,, which was an important criterion for non-dietic products.
As a result, Kracks was acknowledged as a winner in competition against Pringles, Kracks and Estrella.
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